Relationships as the starting point
Treat the business relationship as the organising context, with attention to the people, needs and discussions that give it meaning.
DCampaign CRM
Business relationships.
Organised with purpose.
DCampaign’s own system for organising business relationships and supporting day-to-day operations, built around the way our business understands and develops those relationships.
BUSINESS OPERATIONSDIGITAL LAB PLATFORMS
The need behind the platform
A relationship is more than one conversation.
Business operationsThe relationship layer
Business relationships develop over time. An introductory discussion, an emerging requirement and a later decision all contribute to the context behind the work. Keeping that context useful is an operational need.
DCampaign CRM was conceived around our own business operations. The focus is on giving relationship management a structure that reflects the work we do, rather than reshaping every internal process around a generic tool.
The platform forms part of the operational foundation behind client delivery. Its purpose is to support an organised way of working as our relationships and business develop.
How the direction takes shape
The work it supports.
The thinking behind it.
These are the priorities behind DCampaign CRM: the context it serves and the experience its development is intended to support.
Structure that follows the work
Build around the way DCampaign operates. The system’s direction should reflect practical relationship-management needs rather than force a process for its own sake.
Continuity as needs develop
Support a more consistent understanding of a relationship as it moves from an initial conversation to a clearer requirement and a considered next step.
An illustrative workflow
Follow the context.
Understand the purpose.
An example of the kind of work DCampaign CRM is designed around, from an initial situation to a useful next step.
- 01
Understand the relationship
Begin with the people involved and the business need behind the discussion. Identify what makes this relationship relevant.
- 02
Bring the context together
Connect what has been understood so that the next decision is informed by the wider relationship, rather than one isolated exchange.
- 03
Plan the follow-up
Use that understanding to decide what deserves attention next and how the relationship should be taken forward.
A CRM is useful when its structure helps the business understand its relationships. The process and the people should inform the system.
THE GUIDING IDEA
A closer understanding
More about
DCampaign CRM.
Why build a CRM around DCampaign’s operations?
Our starting point was the way DCampaign manages its own business relationships. Building around that context gives the platform a clear purpose within day-to-day operations.
Is this the same as the Client Portal?
No. The CRM is concerned with business relationships and internal operational context. The Client Portal is designed around collaboration between DCampaign and its clients.
What does relationship context mean here?
It is the understanding behind a business relationship: the people involved, the needs being discussed and the background that can help inform the next action.
Continue through the collection
Another platform.
Another part of the work.
Explore the other platforms and the different business contexts behind them.